Over the years, NYDesign.com has helped corporations realize dramatic increases in their revenue. This was due to the development of high-end graphics, based on a solid business message.

Our first step is to define the strong sales points of your product or service. Once defined, we proceed to the design phases where professional imagery is created specifically to position your company as a leader in the eyes of your prospects - embellishing these solid selling points. We understand which type, photo,and graphic styles will be perceived more favorably by your specific audience, and which nuances in design will position you better.

It is this professionalism which NYDesign.com employs to launch your company further and increase your sales.

 

How does NYDesign.com 'position' your company?

For any marketing campaign to succeed, the following client concerns must be addressed, and then executed with style and distinction:

 

1. Are you speaking their language? - Defining your audience, and your message

Effective design requires more than just great imagery. A powerful , clear message must reach your prospects. We ask you to describe the desires, preferences, and concerns of your specific audience. Together, we will develop mission statements and tag lines which define your message - tailored to your audience to achieve the greatest appeal. Understanding the target audience and delivering on their concerns is the first step to any successful campaign.

"We get your message across"

 

2. What distinguishes you from your competitors? - Creating an Identity

Understanding your business objectives, we are equipped with the knowledge necessary to customize visuals to your marketing strategies. As we design your identity, we concentrate on creating a corporate image which is highly distinctive - utilizing original illustrations and photography. We consult with you every step of the way to assure your satisfaction. Our goal is to develop uniquely original materials which position your company as a winner. Prospects want to do business with a winner, and their estimation of your status is due largely in part on how professional your corporate identity is. When compared with your competitors, your image must shine brighter.

"We position companies as leaders in their field"

 

3. Are you perceived as THE company for your product or service?
Branding: The "Hellmann's Rule"

Ask anyone. What mayonnaise or ketchup do they buy? 9 out of 10 times you'll hear "Hellmann's" and "Heinz". Why? Because their image has been ingrained in our conscious, and this has created in us a trust in their products. NYDesign.com carefully coordinates materials with consistent colors, proprietary image themes, logo placement, and typeface usage. A cohesive 'look' promotes familiarity, which in turn fosters comfort, trust and respect. And almost nothing sparks loyal business more than that. Brand identity which permeates all materials creates an image of an established corporation. This helps greatly to develop client comfortability - a prerequisite for the client selecting your services over the competition.

"We will help you attract more clients"

 

4. Don't be a "one project firm"- Repeat Performances

When follow up materials or repeat advertisements reach your prospects, your company will make more of an impact, and the prospect will be more likely to use you again and again. The more you can place yourself in front of the prospect, the better chance you have to get, and keep clients. Get them used to seeing you, and they'll forget about the competition.

 

Pitching new clients can be tough.

However, if you take the time now to refine your business identity, and give your materials and websites a highly professional image, clients will be knocking on your door. Not the other way around.

Below is a case and point: A business collage developed for International Commerce Exchange Systems, Inc. This image was used on all materials to assure effective recognition.

 

 

 

 

NYDesign.com - Creating graphic design that catches the eye, captures the imagination, and wins over clients.

 

 

 

E-Mail NYDesign.com today to discuss how we can help you realize higher sales. Click here for a Free Quote