Marketing strategy success depends on:
1) Accuracy of target audience identification.
2) Delivering a succinct, compelling sales message - in verbiage and imagery.
3) Presenting a unique, cohesive business image with appropriate colors, font usage, imagery, and attitude - generating trust and confidence in your prospects.

(2 Case Studies Below: Teen market, and professional services market)

 

A website won't generate sales without key elements present.
NYDesign takes the following into consideration to capitalize on your investment:

 

Goals

  • Drive Sales
    • Brand Identity: Color code subsections on site - build strong and clear identity for EACH current/new product/service while keeping site cohesive via layout, type usage, imagery.
    • Identification: Show images of targeted consumer model (build identification)
    • Content Targeting: Drive visitors towards most profitable content areas.
  • Embellish/Synchronize media effort of print/TV campaigns with web campaign
  • Retain customers, attract new ones
  • Encourage/reassure prospects that your firm is THE company to turn to.
  • Entice and convey to prospects all of your capabilities, and how you work (see our "Design Process" link)
  • Distinguish yourself from competition in all areas, from content to presentation, and from reactionary thinking to proactive marketing conceptualization and implementation.
  • Delineate benefits to prospects
  • Secure new business
  • Spread word of your website via "send this site to your friend/colleague" link
  • Grow awarded projects into larger ones by displaying your abilities to assist in wider range of services.
  • React quickly and fully satisfy prospect's needs on a daily basis, conceptualize and develop effective and efficient means for achieving their goals. List your methods of insuring client satisfaction. Leave them with no questions on your capabilities, resulting in their retention of your firm for business engagement.
  • Insure that your web team is well read on web techniques, applications, and technology, and is one step ahead.
  • Secure new clients

 

Visual Cues

  • Create rich, sharp interface design
  • Font Treatments (create font styling fitting for audience and standardize throughout site)
  • Seals of approval, health associations- Build consumer trust
    viz., Good Housekeeping SOA, ADA, etc.
  • Devise means ( icons, secondary tags) to promote memorable consumer benefits.
  • Add life: Lose stale, static feel and incorporate strategic animations-keep download time quick. Flash option at site entrance, low file size mouseovers.
  • Build identification - Images of target audience, lifestyles.

 

Targeted Copy

  • Main message promoted throughout site
  • Memorable taglines
  • Surmise messages of each page in call outs, headlines, etc.
  • Vernacular fitting for each audience
  • Talk in terms of visitor's needs/wants, i.e., instead of "We've got the lowest prices", say, "Spend less, get more". Talk about the experience for which the customer wishes, both during and subsequent to the buying process. Include a model, "Sally saved $55.00" . This drives the point home.

 

Marketing/Promotional Concepts

  • Traffic drivers
  • Product benefits
  • Revenue drivers: on site, in store
  • Brand awareness: Separate sub site areas cohesively designed
  • Banner exchanges
  • Testimonials
  • Press
  • Build loyalty:
    • Client alliances / supporter of recognized social causes
    • Consumer interaction / Community Area
    • Questionnaires
    • Tell a friend
    • Free consumer web page - added value, return visits.
  • Repeat visits via useful info, links, camaraderie
  • Printable Coupons
  • CO-OP mktg.
  • Reciprocal links with complimentary vendors
  • Free samples - where applicable
 
 
Site Functionality
  • Downloads quickly
  • Drive visitors to areas which promote most sales
  • Navigates Easily: Content areas to be emphasized in hierarchal order of import: Visual cues to be used include link size, color, contrast, page location, font treatment-links to be grouped by relevance
  • Enjoyable to view
  • Keep visitors at site longer, and encourage repeat visits: Research and place links of use for targeted consumer.
  • Test sites for bugs, glitches; both platforms, both browsers.
  • Admin area for staff: Includes style guides located at listed-linked url's, templated site sections and directions for devel/upload, print docs templates.

 

Services include: Corp. Identity, Print Collateral, Advertising, Web Design (GUI), E-Commerce / ASP, Shopping Carts, Merchant Accounts, Web Strategies, Business Development, Web Producing, Copy Writing, Animation Design / Flash, Banner Design, Search Engine Coding, Search Engine Submission.

Click here to sample our website design