Co-branded GUI of Android OS: "Google Skins"
"Your Android —Your style"
6 months of the most prominent and broadest reaching market penetration...for less than one TV commercial
"Google Skins" — what better way for advertisres to attain peak penetration than on Android's OS, right from start-up. For a single member fee, deliver a new, interactive wallpaper ad each time a consumer starts-up his smartphone, or whenever an advertiser wishes to change it.
Google Skins enables consumers to swap current Android GUI with advertisers' co-branded GUI (Nike demo left). Hundreds of advertiser skins are added to the new portal, where consumers make/change their selection at any time. Advertisers pay a premuim to enter this program, appearing in the portal as an OS theme option. Based on trackable popularity of a given advertiser's theme, advertisers will pay additional fees.
Users may further select desired color/image scheme/wallpaper themes within a given advertiser. 5 clicks later, consumers have personalized their smartphones with a fresh, new interactive GUI of their favorite brands.
Skins offer advertisers a new means to reach qualified consumers with unlimited, 24/7 updateable interactive, multimedia communications. Advertisers essential buy unlimited communications for a set 6-month contract.
When not interacting with content for 90 seconds, or when the toggle is clicked, all GUI components clear the screen, uncovering the wallpaper ads. Advertisers' wallpaper ads can be static, video, set by advertisers to refresh at any interval, with unlimited images in rotation, and each can be hyperlinked to URLs or apps. This prime real estate ad venue comes at a premium to advertisers, increasing revenues for Google and NYDesign.
Benefits:
- Carriers: Greater loyalty, increased data revenues.
- Advertisers:
1) Optimal brand presence
2) 24/7 updateable, interactive communications
3) Android "desktop" link to apps, sites, etc. (up to 5 shortcuts per advertiser)
4) Communicate instantly with interactive, multimedia.
5) Qualified ad recipients: send SMS to those Android consumers who have selected your advertising theme and opted-in for SMS and other promos/rewards.
6) wallpaper can be static image, interactive, multimedia
- Consumers:
1) Skins-only Discounts!
2) Greater personalization (save up to 20 profiles)
3) one-click access to preferred advertisers' services and goods.
- Google: With no competition in this space from other mobile OS, we will command large membership fees from industry leaders.
Devel. Process – NYDesign:
- Design Android admin portal for advertisers: mobile and web versions
- flow chart of UI and screen designs adhering to Android specs/GUI elements
- interactive Flash sales presentations
- draft complete program terms and contract
- design specs doc. for advertisers' in-house development
- all graphical elements for advertisers (additional fees)
- statistical reporting GUI
- NYDesign will harness its 24 years marketing and contacts to sell to industry leaders
- NYDesign will coordinate promotions for advertisers and for Google so as to attract users. Consumer usage statistics to be uncluded in new sales materials to leverage maximum contracts
- Googe will promote Skins with generous exposure
